In this senior project, students were asked to create a product line of their choice. We self-defined our own deliverables, and all of the branding that would be associated with the product. I chose to create a new approach to interior decoration and personalizing one’s space. I came to this idea from my interest in interior decoration and dissatisfaction with the lack of products have depth and meaning behind them and are simply aesthetically pleasing on the surface.
My product line focused on ways you could visually represent your personal viewpoint. More specifically, it would be a visual representation on the debate between Creationism and Evolution; a juxtaposition of opposing ideas. My collection, titled Parallels, symbolizes how we formulate our opinions and may be persuaded into believing bits and pieces of the opposing side. Mixing and matching pieces from each collection represents how each of our individual viewpoints are uniquely conceived. There is no right or wrong opinion, and we search for the comfortable medium between the two: the parallels that exist.
01 Creationism & Evolution posters
The posters including the wood frame were all hand made.
02 Detail of Creationism Poster
The poster features the story of Eden: an intelligent being, complex life from the beginning, and the serpent of temptation. The background was made from a hand-carved block print stamp. Flowers were made from paper and the snake, texture also cut from paper, was watercolored to finish.
03 Detail of Evolution Poster
Each row of circles was a laser cut patter (drawn and scanned in to create vectors. Each line's pattern becomes more and more complex, symbolizing how Evolution began from one simple start and grew into something so much more. All paper pieces were watercolored to finish.
04 Wallpaper Set
Each piece started with drawings scanned in and turned into vectors with color added.
05 Detail of Evolution Wallpaper
The overlapping circles of different themes reflect Evolution’s belief in macro-evolution: all species, no matter how different, are related.
06 Creationism and Evolution Lamp Set
The lamp represents Creationism’s strong foundation and complexity from the beginning. The Evolution pendant lamp symbolizes how all life began with one central organism, and gradually expanded with a common thread running through.
07 Reversible Logo
The final deliverable included 2 sets of posters, wallpaper, and lamps, look book, hang tags, and logo which were entirely hand-made and hand drawn.